In the News!
Chief Marketer (April 2006): Business to Business eMail Marketing – Implied Opt-In: A Useful Permission Marketing Tool or SPAM?
Article by Page Duffy on how to use implied opt-in to maximize the utility of email addresses provided by off line contacts for business-to-business email marketing. Included is a descriptive case study. The article was also published in Multichannel Merchant.
JPD Associates publishes an eMarketing Handbook (2005)
Page Duffy authored eMarketing - Internet Marketing Today: A Handbook for eMarketers (ISBN 0-9763298-0-8) to be used as the text for his graduate course at Northeastern University, eMarketing Solutions.
Sales and Marketing Excellence (May 2003): eMarketing - A Better Way to Manage Your Sales & Marketing Events
Article by Page Duffy discussing the benefits of eMarketing event management and how it improves the lead qualification and distribution process.
Sales and Marketing Excellence (February 2003): eMarketing 101
Article by Page Duffy describing eMarketing and outlining what sales and marketing managers need to know about how to employ it to get increased sales from more customers.
Computing Magazine and vunet.com (3/12/01): Smarter emails can boost online sales
LONDON - Personalised software targeted directly at customers will make email and internet marketing more effective, says US academic Page Duffy.
ClickZ Today (2/14/01): Using a Seminar to Generate Qualified Leads
Detailed discussion and assessment of the nation-wide Sales Seminar Series that JPD Associates designed, developed all content for and featured Page Duffy as the main presenter. This seminar was the primary lead generator for Marketfirst Software in 2000.
Andover Townsman (1/28/99): ON CAMPUS
ANDOVER - John Page Duffy of Andover received a Faculty Award for Teaching Excellence at Northeastern University.